Logo
The Pathfinder branded graphic also known as Pathfinder’s logo is shown above. The purpose of the logo is to serve as a point of identification; a symbol to recognize Tennessee Disability Pathfinder (Pathfinder) and its brand. There are several variations of the logo that may be utilized for sharing disability resource information, referral to Pathfinder’s services, or promotion of Pathfinder’s participation in events. Pathfinder’s logo may be downloaded for use, however, the logo may not be manipulated from its original design, nor can it be used for political advertisement or campaigning, to improve the appearance of a subject, or for entertainment. All images are copyrighted © 2024.
Download the Pathfinder logo by clicking here or on an image above.
Tagline
The Pathfinder Tagline Directory of Services. Community Events. Tranings/Webinars. Disability Resources. is a reinformcement to Pathfinder’s purpose and serves as a functional description of Pathfinder.
The tagline can be used directly with the logo, or used as an element in conjunction with the logo. When used as a separate element, the tagline must always work in visual harmony with and on the same page/screen as logo.
URL
The Pathfinder URL, TNPathfinder.org, should be prevalent on all print and digital communications. The first three letters “TNP” should be uppercase.
Funding
This is a joint project of the Vanderbilt Kennedy Center for Excellence in Developmental Disabilities and Tennessee Council on Developmental Disabilities, partially funded under grant contracts with the Tennessee Departments of Health, Intellectual and Developmental Disabilities, Education, Human Services/Division of Rehabilitation Services, Mental Health and Substance Abuse Services, and Transportation.
The verbiage above should be revealed on all print and digital communications. Suggested font usage is Roboto Italic set in 9-point type or larger. For larger communication pieces such as banners and posters, consider setting the font at least 18 points. The verbiage should be a minor design element, but more noticeable than the disclaimer copy.
Color Palette
The Pathfinder colors are listed with their respective web hex values. The consistent use of these colors will reinforce the identity.
When using the Pathfinder colors in conjunction with type, ensure that there is a high degree of legibility. It is always a good idea to check with ADA (Americans with Disability Act) guidelines.
- green: #3a7b3c
- dark-green: #134d13
- light-green: #5ba48a
- purple: #7e5ba4
- dark-purple: #5e3681
- blue: #0071bc
- dark-blue: #1b2a47
- yellow: #fed762
- orange: #f19132
- dark-orange: #ef6b26
- pink: #f18585
- red: #800000
Here are some helpful ADA compliance links:
GENERAL PRINT AND WEB GUIDELINES
PRINT CHECKLIST
WEB WCAG 2.1 CHECKLIST (PDF)
Fonts
A typography palette has been developed for communication pieces
- Roboto [Print and Website]
- Futura Medium [Compass logo]
Roboto was developed by Google as a free-to-download and open-sourced licensed font.
Download Roboto font here.
